Letter from Herb
Today, there are approx. 19,000 automobile dealers in the United States and our company is ranked #11…
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… that’s up from # 12 last year and I need to say thank you for your business. I know that there are many places that you can buy and service a car and we sincerely appreciate you choosing ours.Â
As a matter of fact if you’ve looked around recently at the “new†American auto industry; you’ll see that it has not only come back from the brink, but business is very, very good.
The automobile industry is alive & well and very important in this country as it is producing millions of jobs both directly as well as indirectly with suppliers etc. Furthermore today’s quality rivals that of any manufacturer on the planet with best ever fuel economy and these cars, SUV’s and trucks come standard with fantastic new styling and technology which is precisely why the auto business is thriving.
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As sales soar the industry is making plans to build new assembly plants to keep pace with demand. What a difference a couple of years make! This industry’s transformation is simply unprecedented and car buyers reap the benefits and have never been so satisfied with their purchases.
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At The Herb Chambers Companies business is also very good. I feel strongly that this is primarily because we believe steadfastly in doing the right thing for every customer and have for over 25 years. Now with fifty dealerships (and growing), our commitment to customer satisfaction couldn’t be stronger! We insist that every Sales Consultant put themselves in the shoes of our customers throughout every aspect of their dealership visit. Next, every Sales & Leasing Consultant and Business Development Specialists at our company is specifically compensated on Customer Satisfaction. Failure to satisfy our guests is unacceptable here; for any reason!
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This is precisely why I personally & regularly meet with all of our Sales Consultants, BDC’s & Managers to discuss the extreme importance of a positive guest experience. Their job is to find out what our customers are interested in and help them buy it at agreeable terms and conditions. Of course this is not as simple as asking them what make and model; it’s really more about helping match the right vehicle to the customer’s needs and pocketbook. Further, we understand that making the decision to purchase any vehicle is important and that people need to collect all the information they require to make an informed decision.
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This process is second nature to all of our consultants because they are armed with enormous product knowledge and can offer an almost unlimited number of transparent options and solutions to satisfy most any transportation need. We encourage and expect this process in all of our transactions because it reveals needs and expectations, enhances customer satisfaction and helps form the right kind of business relationships that have fostered win-win relationships for everybody.
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Little wonder why I have always suggested; “We don’t sell cars. We help people buy them.â€Â Why not come by any one of our 50 dealerships where you can look forward to an unparalleled selection and a shopping experience unlike any other? Afterwards I would love to hear how we did. Please go to www.herbchambersreviews.com  anytime to share your experiences.
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Sincerely,
Herb
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