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Kevin Youkilis, Herb Chambers rewrite Biz Markie hit in new TV spot

Red Sox star Kevin Youkilis is teaming with auto baron Herb Chambers for a hip-hopping new TV commercial with Biz Markie.

By Boston Herald Staff

The spot shows Youkilis and Chambers sitting at a piano trying to work out a rendition of Biz Markie’s 1989 hit “Just a Friend.”

herb chambers biz markie kevin youkilis

Youkilis admits that he’s not “much of a singer” and stumbles through a few more takes with Chambers, Biz Markie jumps in, singing “Youk, you got what I need…”

Sox fans already know that Youkilis uses the tune as his theme song before stepping to the plate at Fenway ParK.

The All-Star signed a two-year endorsement deal with Herb Chambers, operator of 45 car dealerships, in May 2010.

The Biz Markie spot, produced by Danvers-based Neal Advertising, will appear on www.wevegotwhatyouneed.com and air on local TV broadcasts.

-— bizsmart@bostonherald.com

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